Cause Marketing

Cause marketing is a relationship that maximizes both social and business benefits. It traditionally takes one of three forms:

Transactional partnerships direct a portion of the proceeds from the sale of a product or service to benefit a cause or nonprofit organization.
Message promotion partnerships build awareness around a cause or issue.
Product licensing or endorsement partnerships allow businesses to use a nonprofit’s logo for a fee.

Benefits to your company:

Increase awareness and recognition of your company’s commitment to helping others
Enhance your reputation
Strengthen the loyalty of your consumers and stakeholders
Boost employee morale
Meet your goals for corporate social responsibility and philanthropy
A cause marketing partnership with Butterflies allows your company to meet business objectives while accomplishing the vital work of saving and improving children’s lives. At Butterflies, we make it a priority to customize our partnerships to meet the goals of each organization and tell a powerful story about our work together.

Today’s businesses are seeking cause marketing alliances as never before. And it’s no wonder why. According to studies:

83% of consumers say they want more of the products, services and retailers they use to benefit causes.
85% have a more positive image of a product or company when it supports a cause they care about.
80% are likely to switch brands, when similar in price and quality, to one that supports a cause.

To find out how your company can develop a successful cause marketing partnership with Butterflies please drop in your details with our Partnerships Team by email at or online and we’ll contact you to take it further.

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